Technical facilities

  • 3 rooms for group discussions
    with adjoining rooms for observers.
  • Altogether 10 Capi workplaces.
  • 12 test places
    for interviews and separate interpreters’ rooms.
  • MP3 and DVD recordings
    [original version and interpreted version]. Fast transmission to your own server.
  • Video conferences
    are also possible using "Sony PC S-11".
  • Videostreaming
    FocusVision and ActiveGroup
  • All rooms are air-conditioned.

Methods

  • Group discussions
  • Guideline meetings
  • Questionnaires – e.g.
    • on-the-street questionnaires
    • company and doctor surveys
    • POS and in-home questioning
  • Face-to-Face interviews
    • testing print adverts
    • testing concepts
    • testing food-tasting
    • testing TV commercials
  • Trend groups
  • Ethnographic interviews
  • Recruitment of
    • Russian, Polish and Turkish migrants
  • Tests
    • Usability tests
    • Studio test
    • Test purchases

Service

  • Moderation
  • Group leader assisstance
  • Taking minutes and transcribing from recordings
  • Professional recruitment
    by our own recruitment office
  • IT participants pool
     (approx. 15,000 participants)
  • Organisation and execution of the following:
    • individual explorations
    • focus groups
    • consumer workshops